ABOUT
#NOOW (Not On Our Watch)

There are many people and organisations dedicated to the survival of the African penguin. Their incredible commitment and hard work must be commended. However, there have been no public action campaigns for the species to date.

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This is where #NOOW comes in. 

Our goal is to create a movement and raise awareness about the need for urgent action to reverse the decline of the African penguin population in the wild. Through this campaign, we will call for support to ensure that wise decisions concerning the future of the African penguin are made by the relevant authorities. We will create a movement to build pride in African penguins as part of South Africa’s unique biodiversity, and assist colony managers by ensuring that visitors to colonies behave in a way that supports penguin wellbeing.

#NOOW